I am The Content Decoder. I hate seeing niche sites not reaching their full potential because of a few missing ingredients. I decode the secrets of content to help you achieve exponential growth for your content business.

I currently partner with niche or authority sites with 1 million monthly pageviews and above to start their next phase and transition from a side hustle into a real online business.

With 11+ years of experience in commercial- and business analytics, I’m extremely passionate and knowledgeable about UX, web content, and analytics to serve our viewers best, keeping them engaged on the page and video and coming back for more. A great way to get exposure for your brand if you’re targeting one of our niches.

Joost Nusselder

Ezoic video master award
Certified Ezoic Expert


As a business economist by trade, I always wanted to start my own company. But I started my career in customer service, coaching en after that marketing and analysis in the corporate world.

With these tools in my pocket I started Decision Tree Online Services, first a Content Marketing Agency creating content for others, and now a Digital Media Company with our own sites.


With my team, we create helpful articles that assist people in finding answers to their question online. Like what the best toys are, or what astonishing culinary arts came from the Muromachi period.

My passion lies in analyzing opportunities, setting up A/B and multivariate tests and getting my websites ready for optimal discoverability and conversion.


In working with my team of writers, editors, video creators, and image professionals I can use all of the experiences from the corporate world. I can coach on the structure and method of operation, and on writing the best possible content.

As soon as you get it down into a process, you can start outsourcing some of the work. That’s why I work Agile in Kanban with Trello.

What are the things I can go on and on about

Let’s connect

I can talk at lengths about SEO, content marketing, and getting your website found with text, images, video, and more. But also about working with a remote team and blogging about playing the guitar, toys, and Japanese food.

If these are some of the things you enjoy talking about, maybe it would be fun to have a drink or a coffee sometime.

Go to blog


Where can you find me?

[email protected]

My most prominent social media channels:

What might you know me from?

The content my team and I are most proud of:

Sushi calories

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Walnut wood?

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Guitar wood

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Multiscale guitar

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Rig arms

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Dashi substitutes

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Wood chart

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