The “content analytics guy”: I own a digital publishing company that helps advertisers reach targeted audiences. By transforming my passions into informative content, my team and I are able to reach over 1 million home cooks, parents, surfers, and guitarists every single month across our portfolio.
With 11+ years of experience in commercial- and business analytics, I’m extremely passionate and knowledgeable about UX, web content, and analytics to serve our viewers best, keeping them engaged on the page and video and coming back for more. A great way to get exposure for your brand if you’re targeting one of our niches.
Joost Nusselder
Background
As a business economist by trade, I always wanted to start my own company. But I started my career in customer service, coaching en after that marketing and analysis in the corporate world.
With these tools in my pocket I started Decision Tree Online Services, first a Content Marketing Agency creating content for others, and now a Digital Media Company with our own sites.
Passion
With my team, we create helpful articles that assist people in finding answers to their question online. Like what the best toys are, or what astonishing culinary arts came from the Muromachi period.
My passion lies in analyzing opportunities, setting up A/B and multivariate tests and getting my websites ready for optimal discoverability and conversion.
Team
In working with my team of writers, editors, video creators, and image professionals I can use all of the experiences from the corporate world. I can coach on the structure and method of operation, and on writing the best possible content.
As soon as you get it down into a process, you can start outsourcing some of the work. That’s why I work Agile in Kanban with Trello.
What are the things I can go on and on about
Let’s connect
I can talk at lengths about SEO, content marketing, and getting your website found with text, images, video, and more. But also about working with a remote team and blogging about playing the guitar, toys, and Japanese food.
If these are some of the things you enjoy talking about, maybe it would be fun to have a drink or a coffee sometime.
