The #No.1 Male Grooming Website
We are the only independent source on the internet REALLY testing theses hair products
Data Science Led
With a background in data science, I know how to test & rate
Not Brand Paid
We are independent, our opinions are our own
We Make Commissions
Buy something through our links, we might earn a commission
Honest Reviews
We’ll guide you to the right product for you
My Story
1997
I started cutting my own hair, dying it, and experimenting with lots of different holds and styles.
2010
I created my first male grooming online shop and started selling the brands you know and love even today, in the Netherlands
2015
I created my first own line of suspenders and handkerchiefs and sold them in the online shop, on Amazon.com and Bol.com
2018
Closed the online shop to focus solely on content production and testing of products to be able to deliver the most value to you
Hi, I'm Joost. Nice to E-Meet You
I’m the guy testing all of these products. You might recognize me from the Youtube channel and the pics on the review pages!
